About Us

Your partner for entrepreneurial growth

Our purpose

At thexton armstrong it is our purpose to mentor SME Business owners to become professional entrepreneurs, making their businesses more resilient & more profitable and business ownership more rewarding & enjoyable.

Meet our team

Our Partners derive great satisfaction from their work, both as SME mentors and as entrepreneurs themselves.

Peter Poulsen

Peter Poulsen – Master Franchise Partner South Germany

Peter John Poulsen is the Master Franchisor for South DACH, consisting of Southern Germany, Switzerland and Austria. He is an experienced entrepreneur and an outstanding leader. He has built an impressive career in both entrepreneurial projects and senior positions in multinational companies. With professional experience in Europe, Australia and the United States, he has successfully led and supported teams on a global scale.

Prior to his current role as an independent management consultant, Peter gained extensive expertise in the areas of strategic business development, operational management and change management. His consulting projects covered topics such as restructuring, international business expansion, ERP implementation and leadership development, where he was able to achieve significant efficiency and productivity gains for his clients.

Peter holds a Bachelor of Economics with majors in Marketing, Controlling and Economics. He has also completed high-level management and leadership training, including the SMP Management Programme at the University of St. Gallen, as well as certifications in Kaizen, 5S and transformational leadership.

Coen van der Maarel

Brief introduction of Coen van der Maarel – Senior Franchise partner

Coen van der Maarel is a Senior Franchise Partner at thexton armstrong Switzerland, where he is committed to helping SME owners navigate the challenges and opportunities of entrepreneurship. His focus is on strengthening business fundamentals, increasing profitability and enabling more rewarding ownership experiences.

With over 38 years of experience in General Management and Business Development, Coen brings deep expertise in leadership, customer-centric strategy, and organizational growth. Before joining thexton armstrong Switzerland, he held senior executive roles in General Management and Sales within the Supply Chain sector, consistently delivering above-market growth and strong financial outcomes.

He holds a Bachelor of Business Administration from Nyenrode Business University in the Netherlands and has completed executive education programs at Northwestern University (USA) and INSEAD (Switzerland).

How can we help you with our methodology?

You are as important to us as the company. After all, you are the entrepreneur. That is at the heart of everything we do to help you improve, grow, recover and sell your business. This is at the center of everything we can help you with when it comes to business growth, restructuring and transfer. We always start with a Profit Leakage scan.

Find out more

Find out how we lead companies to success