Coen van der Maarel is a Senior Franchise Partner at thexton armstrong Switzerland, where he is committed to helping SME owners navigate the challenges and opportunities of entrepreneurship. His focus is on strengthening business fundamentals, increasing profitability and enabling more rewarding ownership experiences.
With over 38 years of experience in General Management and Business Development, Coen brings deep expertise in leadership, customer-centric strategy, and organizational growth. Before joining thexton armstrong Switzerland, he held senior executive roles in General Management and Sales within the Supply Chain sector, consistently delivering above-market growth and strong financial outcomes.
He holds a Bachelor of Business Administration from Nyenrode Business University in the Netherlands and has completed executive education programs at Northwestern University (USA) and INSEAD (Switzerland).
